In the early days, moms were stereotypically defined as women who stay at home, clean the house and take care of their husband and children. Today, women have stepped up the playing field. More and more are entering the competitive world of business, professional services and even politics. One must think, “Can a traditional housewife still live out a career?”
The answer is yes! There are a lot of jobs that are available to moms who stay at home. One of these is to be an internet marketer. In a broad sense, an internet marketer is someone who promotes products or services online.
What It Takes to Become a Good Internet Marketer
Internet marketing is not just simply making a website for your products and services. It is a process of tying together the technical aspect of using the computer, the creative aspect of designing a website and the innovative aspect of putting in your content. A good internet marketer should combine all these aspects; deliver them to a massive global audience through the internet; and elicit response to make sales.
Why Moms Make Good Internet Marketers
Stay-at-home moms will definitely make good internet marketers. Here are some of the reasons why:
o Moms know best. They are the shoppers of the family. They always look at what benefits they can get for their family. They look into details more, weighing in a product or service’s pros and cons. So when they think of how to market something, they will think about what consumers would look for, emphasizing on the advantages of buying their product.
o Moms are great sales-talkers. Imagine them trying to feed their children vegetables or taking their medicine when they are sick. They will find ways to talk their children into taking them in. Same goes with marketing; they will find ways to sell what they have to offer. They will think of promotional tools that will make potential clients to want to buy their marketed products or avail of their services.
o Moms have unbelievable patience. Moms have to manage their household. And on top of that, listen to their husbands’ problems at work and refereeing their fighting children. Luckily, moms are gifted with undying patience for a calm and peaceful home. Patience is a key for internet marketers as well. They can make good interaction with potential clients (especially the more interrogating ones) to make sales.
o Moms are the best in multi-tasking. It is imperative that a mom find ways to juggle many tasks at the same time. Like cooking dinner while putting her baby to sleep. Or taking a shower while cleaning the bathroom. Like those examples, you can count on her to squeeze in the demands of internet marketing.
o Moms are survivors. Last, but not the least, moms have the instinct of a survivor. They can survive the day’s work without compromising the quality of what they do. They always try to learn everything it takes for their families. These qualities are more than enough to say that moms make great internet marketers.
Tips for Moms Who Would Like to Start-Up This Career
o Have a well-made website. Design your website in such a way that it will make a good impression to visitors. Make sure that your website is easy to use and that all the related pictures, videos and links are well posted.
o Provide good content. Content is king, as they all say. A good content has the following characteristics: original, informative, convincing, and a bit authoritative. Do not copy from other sites as you might find yourself sued for plagiarism. Make sure that you include all the details readers should know about and emphasize on the pros of your offer to convince them to transact with you. You should also be somewhat authoritative but maintain a friendly tone so that they will get the impression that your content is factual and encourage them to interact with you.
o Make your site interactive. It is a great advantage to provide tools that will make your site interactive. Always try to answer client queries so that they will be more convinced to avail of your product or service. Also, update them every once in a while to let them know on what new products you are offering.
o Build credibility. Being a well-established internet marketer is by no means an overnight affair. Don’t be discouraged if your site isn’t visited a lot. Just maintain a sense of professionalism to build trust among your readers. With much hard work, you will be a successful online marketer in no time.