Learning Internet marketing for online business can be easy because the resources are available to anyone who can use search to get directions. SEO and marketing are principle ways that an online business can get free, organic traffic that converts to sales if done correctly over time.
The key is targeted traffic. What this means is you get visitors to your web page that are looking for what you have to offer. This is very different from an uphill battle of trying to convince people they need what you have. It is as simple as providing them with what they are looking for.
Don’t be fooled by services that purport to give you gazillions of visitors because they are likely not going to give you targeted traffic. If you get 20 million people looking for shoes when you are selling coats, what good is the traffic? They will take a look, see no shoes and be off to find some.
The main ways that this will help you to get targeted traffic is by the use of keyword phrases. Most sites have numerous tools and instructions to help you learn Internet marketing for online business.
To explain briefly how this works, you will use those keyword phrases that are relevant to your business on the web page you are advertising. You will also use them in all of your advertising content – whether blogs, articles, classifieds, or PPC ads, etc..
The search robots will crawl and index your site for the predominant words and links you have in your site content. When someone goes to a search engine to find something online, the search engine will find the words they use in their index and display sites that also use those terms.
The same principle is true for backlinks that you will build with your advertising content. For example you use the phrase ‘online business’ in your blog and then you link your blog to your web site or sale page in your signature or author biography creating a ‘backlink’.
The search engines also index these backlinks. The more you have the better chance you have of ‘ranking’ or being on the first few pages when someone queries the search engine using these same words. This is the main key to Internet marketing for online business.